TrishaBy Trisha M. | Solution21 | Web Designer

Creating a Successful Dental Website and an Effective Digital Footprint

When potential customers are seeking a new dental office, they are often utilizing the internet to do so. Online, patients can look for reviews of dental professionals and learn more about a practice right from their living room. This indicates the importance of having a visible, quality dental website to get the attention of visitors and bring them to your dental practice for treatment. If you are looking for ways to make your dental office website effective and successful, consider some of the following techniques:

Make your team friendly and approachable

Many patients, young and old, fear the dental office. Dental anxiety is common in adults who have had previous past experiences or are uneasy about people in their “personal space.” It is important to advertise your company as friendly, professional, and completely approachable when it comes to handling nervous patients. You want to ensure your dental website conveys this message to the point where patients pick your practice for their next dental visit. You can do this by creating an “About Us” or “Meet the Team” page. This allows you to include personal information about yourself and your practice to help potential clients feel at ease with introducing themselves and even their family to your dental office.

Keep pertinent information accessible

No one wants to waste time clicking page by page through a website trying to find the information they require. Make sure all of the most essential information about your dental office is upfront and accessible without excessive navigation. This means putting contact information, prices, services, and other pertinent data right where your patients can find them.

Maintain visual appeal

A website full of text is not going to appeal to someone who is searching for a new dentist. It is critical to have a custom-built dental website that includes visual elements within your site such as photos of the office, staff, and patients. Next to your doctor biography, post a photo of yourself. Another consideration is that of videos, perhaps a video tour of your office or videos regarding procedures available in your practice.

Consider your hosting platform

When building a dental website from scratch, there are many factors to consider including the hosting platform. WordPress is a rather popular platform, and if you are unfamiliar with it, it may be worth your time and money to hire a website design team that is experienced in developing sites in this manner. If you already know WordPress, save some money and complete some of the design work yourself. Trusted digital marketing agencies not only handle website design but can integrate search engine optimization strategies and campaigns for advertising your dental office on search engine sites.

Make SEO a component of your design

SEO, or “search engine optimization,” is a method of advertising used for websites. All dental practices want to show up at the top of the Google page when patients search for dentists in their community. To get there, SEO techniques are often necessary. This includes incorporating specific phrases and keywords into your website content—but in a natural manner. Creating an active social media strategy using platforms such as Twitter and Facebook with daily postings and maintenance is also a great way to use these string social signals to improve rankings on Google, Yahoo, and Bing. It is not recommended that you pay for links to your website, Instead you should focus on high quality organic links and social signals which can be worth more than hundreds of low quality purchased links.

Even though your dental office benefits from word of mouth and foot traffic, website design and SEO techniques should also be an area of focus for any professional. By following some of the tips above, you can get your website ranked higher in search engines to boost visitor traffic and in turn, increased business.