By Farid Parvini Ph.D. | Solution21 | CEO
Citations are a part of Local SEO that may get overlooked by business owners. There are several myths we would like to dispel in terms of Google My Business citations on company listings for best SEO practices.
Myth #1: You must always include your suite number
Even with a suite number […]
By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing
Working in the Local SEO community means that our team at Solution21 hears many myths from others regarding the best practices to ensure results through optimization efforts. Here are nine of most common myths that we hear a lot and we gathered across.
1. Removal of […]
By: Farzin Andrew Espahani
Google is constantly changing, and over the course of many years, we have seen fluctuations in how Google handles local searches and SEO. One of the changes that has recently occurred is that of Google ads being displayed above local search results, leaving fewer positions for quality content. Instead of having the […]
By: Farzin Andrew Espahani
Audience insight for advertisers and marketers often come from psychographic profiles for writing RFPs and briefs. Many big-name brands will spend thousands to develop these profiles for reaching the ideal American consumer. However, it often takes months of time and money to develop this data which may have its own limitations and […]
By: Farzin Andrew Espahani
Today’s publishers and marketers are constantly watching the trends and algorithms of social media sites in an attempt to build traffic to their content sites. Unfortunately, Facebook has now changed the way in which shared posts are seen by others.
On June 29th, 2016, Facebook reported in a blog post that they […]
by Farzin Andrew Espahani
VP, Growth & Digital Marketing – Anthropologist
Every business owner wants to know if their marketing strategy is working. It can be difficult to pinpoint the answer to this question because of the many different ways of analyzing results from marketing without a clear, concise, and trackable goal in mind. Defining what is […]
If you own a business in today’s society, it is crucial that you have a web presence. A website is especially important if you are a dental professional just starting out with a brand new practice. Attracting customers is a priority at this point to ensure you have enough business to make ends meet in […]
by Farzin Andrew Espahani
VP, Growth & Digital Marketing – Anthropologist
Advertising with Image Search
Images play a huge role in online retail, whether it’s a lawn-mower or a pair of earrings, people want a visual before they click the buy-now button.
“What’s the price?” and “where can I buy this?” are typical questions Google Images search users […]
Medical professionals who run their own practice want to see their practice grow over the course of time. The goal is to enjoy exponential growth by not only retaining current patients but acquiring new ones. Patient-acquisition is an important aspect of any practice and should be a focus of all medical professionals. If you are […]
It is critical that every medical or dental practice have an online presence that will earn them exposure – resulting in a more successful business. Are you looking for a successful online presence but don’t know where to start? You aren’t alone.
Not everybody has the internet marketing knowledge they need to succeed – so […]
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