By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing
You may assume the content on any page of your website should be optimized for a single specific keyword. However, it’s possible to optimize a content page for multiple keywords, allowing you to be concise and direct, and eliminate unnecessary pages on your website. […]
By Trisha M. | Solution21 | Web Designer
It’s no secret that websites are challenging to build. Along with choosing a design, creating compelling, accurate content, and convincing future patients that you’re the perfect practice for their needs, you must make sure that your site shows up in a search so potential patients can find your practice […]
By Cami Gener | Solution21 | Marketing Specialist
With the advent of technology and social media, word of mouth can get around extremely fast. Medical professionals are at the mercy of review sites in which a single complaint can drag their name through the mud—and forever impact their practice. When a professional is trying to build […]
By Kristina Martinez | Solution21 | Project Coordinator
One bad review can lead to untold damage. Smart business owners are engaged in actively monitoring and responding to negative reviews and complaints. In the current high-speed culture, a response must occur within 24 hours. Consumers are wielding power, and social media is an effective weapon. Unhappy customers […]
By Frank E. | Solution21 | Director of Client Support
While healthcare marketers see content on a website as an effective way to engage customers, many are unable to measure their effectiveness. They may also struggle with consistently creating enough high-quality content to keep their site fresh and relevant.
In recent surveys of B2C and B2B healthcare firms […]
By Nicole Weiss | Solution21 | Digital Marketing Consultant
Practices seeking new patients will no longer want to rely on traditional methods of marketing such as print based advertisement to achieve results. Additionally, patients don’t often find a new practice by driving by the office or finding them in the phone book. Because of these changes in […]
By Cami Gener | Solution21 | Marketing Specialist
When visitors load your website for the very first time, there are a lot of essential elements that come into play to brand your company and give that unforgettable first impression. It may be the color scheme used, the quality content, or the images that lure them in […]
By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing
Search engine optimization can be a confusing field of marketing. There are so many factors that are considered when determining how a website such as Google or Yahoo! ranks a website in terms of search results. These factors are ever changing, and it can […]
By Mojgan M. | Solution21 | Senior Web Admin
If you are trying to determine what matters and what doesn’t when it comes down to the Google Quality Score number on your AdWords account, here is a breakdown of what to focus on and the most common misconceptions to create meaningful ads that are optimized for […]
By Cami Gener | Solution21 | Marketing Specialist
Blogging is not just for individuals to share personal stories or companies to market their products. Blogging can also benefit your medical practice and can be incredibly important if you are interested in attracting new patients and retaining current ones. Below are a few advantages of having a […]
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