|By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing|
By now it should be obvious – social media isn’t going anywhere. In fact, since it first came on the scene at the turn of the millennium, social media has become one of the most powerful forces on Earth, surpassing most forms of media in its scope and reach. So why should that matter to you as a physician?
Your Future Patients are Looking for You
Did you know that most potential patients will spy out your public profiles before scheduling a first-time appointment with you? Whether you are on social media or not, you are a part of that community – you just might be letting someone else do the talking for you. Potential patients like to gather as much information as possible about their healthcare providers. You could leave them to wander through a sea of reviews – some of which are sure to be negative – or you could present the professional, caring, and trustworthy image of your practice by simply managing your social media accounts.
With social media, you decide what to post and when to post it. This allows you to effectively take control of your online image, and better determine what potential patients see first when researching your practice and services.
The numbers are staggering. In 2017, more than 80 percent of the total U.S. population has at least one social media profile – most of them more than one. Those that do not have a profile are likely to simply be too young to manage it. For comparison, just seven years ago in 2010, fewer than half of all Americans had a social media profile. The trajectory is only rising, proving this is one of the largest audiences anywhere in the world. Far more people are on social media that are watching cable television, reading newspapers, or driving down any particular highway you might decide to place a billboard on.
Affordable Marketing Platform
As one of the largest marketing platforms in the world, you might reasonably assume that it is expensive to advertise to users. The truth could not be more different, as many advertisers find their return on investment is exponentially better when using a social media marketing platform. Not only that, but it is also highly customizable, allowing you to spend as much or as little as you wish at any given time.
Of course, your success using social media marketing is contingent upon your ability to identify and target the right audience with the right ads. If you attempt to run online ads without the help of an experienced marketing professional, you risk spending much more than your ad returns. That is why we suggest working with a professional online marketing company for physicians to maximize your profit revenue. Here at Solution21, we know how to test ads for efficiency and present them only to the market you are targeting.
Patient Feedback and Communication
As a physician, you know the importance of receiving accurate feedback from your patients. Social media provides a non-intimidating platform through which your patients can privately message your practice or even leave direct reviews. It also serves as a mode of communication. Though laws protect patient privacy, many physicians opt to answer generalized questions through Facebook and Twitter as they pertain to the audience as a whole.
Perhaps you are a cosmetic surgeon offering free evaluations. Maybe you are featuring 20 percent of laser eye surgery and want to get the word out. Whatever promotions you are running, social media is one of the fastest and most effective means of spreading the news. In fact, an experienced marketing team like Solution21 can market your promotions to ensure they reach a large audience with your special offer.
A physician’s first priority is and always will be his or her patients. However, it’s not just your patients that are looking to you for leadership, wisdom, and advice – your future patients are, too. Social media is a way for you to establish yourself as an authority in your field, building your professional reputation within your community. When you post a video addressing a specific healthcare topic or offer up a live question-and-answer session, you are creating ‘share-worthy’ content that increases your visibility and credence. You never know who your posts and videos might reach. Those who see them may need a new provider at the moment, but they are much more likely to remember you and your practice in the future when they do.
Professional Social Media Management for Doctors
You spend most of your time running a busy practice and taking care of your patients. That’s what makes you a great doctor. While you do what you do best, let the team here at Solution21 do what we do best: build your online reputation. Our team can help you:
- Grow and manage your social media profiles
- Identify unique marketing opportunities
- Manage your marketing campaigns
- Narrow down ads to maximize ROI
- Generate user-friendly reports
- Generate new leads
- Build your patient database
- Increase your practice revenue
- And more