FrankBy Frank E. | Solution21 | Director of Client Support

The State of Healthcare Content Marketing in 2017

An attractive website is more than easy on the eyes; it just might encourage new visitors to stick around for a while. The longer visitors linger on your site, the more likely they are to schedule a first-time consultation at your practice. So how can you create a website that is more appealing to the parents of your potential patients? In this post, we’ll explore seven ways you can improve your site’s appearance, structure, and content in an effort to convert traffic into new patients.

1. Answer Common Questions

When parents are looking for a pediatrician, they are often full of questions and concerns. After all, children do not come with an instruction manual and the responsibility of raising a healthy child can be overwhelming. As a pediatrician, you can utilize some of the space on your website to answer the most pressing questions that parents typically have about you and your credentials. It may also help to implement an FAQ section on your site that answers common concerns, such as questions about vaccines or when it’s safe to give a child peanut butter for the first time.

2. Implement a Pediatric Blog

Blogs are informal spaces where you can share helpful information with the parents of your patients and other site visitors. A blog is an anything-goes-zone where you can share whatever is on your mind, from health and wellness tips to parenting tips and more. Not only does this provide a constant stream of new and relevant content for your website, but it also creates an opportunity for connecting with parents and establishing yourself as an expert in your field.

3. Invest in a Custom Site Redesign

A pediatric office is unlike any other medical practice. Working with children means that your prospective patients view you through a different lens than most patients view their providers. Ideally, a pediatric website would be both professional and child-friendly, all while reflecting the personality and brand of your practice. It is important to work with a team of custom pediatric website developers who understand the unique design needs of pediatricians and can bring your vision to life.

4. Create a Child-Friendly Brand

If your practice does not have a logo or any specific branding, implementing these tools could improve practice recognition across both digital and traditional marketing platforms. We recommend creating a color profile and logo that reflect your image and remain consistent throughout your website and into your offline marketing materials, such as brochures and business cards, as well.

5. Use Vivid Imagery

Today’s Internet is highly connected and much more visually-based than in years before. Selecting the right pictures for your site is crucial, as is the presentation and placement of those images. Typically, pediatricians opt for custom web design with pictures of smiling children and their families. We often implement cartoon illustrations or even special ‘mascots’ into pediatric practice websites to help visitors feel more comfortable and confident with the provider.

6. Implement Online Contact Forms

When a child is sick or a parent is seeking additional information about your practice, provide the option of seeking assistance directly through your website without the need for picking up the phone. Our team can help you set up your website to accept appointment request forms, questions, and even feedback about recent experiences.

7. Link to Your Social Media Accounts

Many of today’s parents are social media-savvy and prefer to stay connected with their healthcare providers. Creating and maintaining a social media profile allows you to connect with current and would-be parents of patients while offering up quick bits of information and education, as well as links to your website and pictures of your office and staff. You can encourage visitors to drop by your social media page by including social media links directly on your website.

Professional Pediatric Web Design and Maintenance

If you own a pediatric practice, skip the cookie-cutter template designs that everyone else has and stand out with your own custom website from Solution21. We can help you create, fill, and brand your site, as well as implement helpful tools that will improve your practice visibility and appeal. For more information about how you can make your pediatric website more user-friendly, contact our team to request a consultation today.