|By Trisha M. | Solution21 | Web Designer|
It’s easy to get caught up in the day-to-day grind when you own a medical practice. Often, healthcare professionals set up an initial website when they open their practices, never to give it a second thought. The truth is in today’s highly-connected world, the Internet, mobile devices, and social media demand much more of a typical practice – especially if you want to maintain relevance in your community. This is even true of geriatric practices, where the patients are typically 65 and older. In this post, we’ll show you three tips for updating your geriatric practice and giving your patients exactly what they are looking for.
Chances are you already have a website, but is it doing everything it could be for the growth of your practice? While seniors may have been less likely to adopt technology in the past, the tides are rapidly changing. In fact, more than half of all seniors in the U.S. are already online – a number that continues to grow day by day. Not to mention, many seniors have adult children and caretakers involved in the process of selecting healthcare providers. Since they are more likely to use the Internet to begin their research, you need a website that stands out against the competition.
Instead of creating a cookie-cutter website based off a template used by countless other healthcare professionals, consider commissioning a custom website instead. With customization, you can implement special effects, optimize your site and content for search engines, and create a brand that is highly recognizable across several mediums.
Believe it or not, it is no longer enough to simply have a website. Now, you need a mobile-friendly site that formats to any viewing screen, including smart phones and tablets. A 2017 Pew Research Report shows that more than 4 in 10 seniors over the age of 65 currently own smart phones, with more adding to those ranks every day. Since many are already familiar with the Internet and its usage, adapting to mobile web search and other features does not present a major learning curve.
Of course, mobile-friendly websites only keep you in the running with your competition. If you really want to stand out, make things even simpler by creating a mobile app specifically for your practice. From an app, users can make direct phone calls to your practice, manage appointments, view promotions, check recent payments, and more.
As of 2017, more than one-third of seniors reported using social media – a number that is almost certain to rise year over year. Facebook, for example, has become increasingly accepted by older adults in the past 15 years. Even as adoption rates stabilize, middle-aged adults who have used Facebook and other social media sites for many years will soon be reaching their golden years, bringing with them an increased expectation of connectivity from their healthcare providers.
To improve your social media presence, we suggest creating professional account profiles for your practice across multiple platforms, but especially Facebook. This is the most widely accepted social media platform among seniors. By encouraging patients to like your practice page (and perhaps even walking them through the process of doing so), you can become a continuous voice in their lives, whether you are posting links to helpful blogs or updating patients about new services at your practice.
If you own a geriatric services practice, let the team here at Solution21 show you how we can improve your online presence and drive new patients through your doors. Contact us today to request your consultation. We look forward to serving you soon.