Keys to Successful Dental AdWords Campaigns
Dental practices use Dental AdWords to grow patient
base. In order to get the most out of your AdWords campaign,
we implement key strategies and best practices into your campaigns, maximizing the effectiveness of your ads and bringing in the best return on investment for your
At Solution21 we offer AdWords consulting as an additional service that is usually linked to one of our comprehensive SEO
services. A properly planned AdWords campaign can save you hundreds of dollars in wasted marketing dollars, and information from your SEO efforts must be used in order to properly select your AdWords keywords.
Set-Up Your Account
We take care of setting up your AdWords account. This
involves setting up campaign namesCampaign names are set up according to the services you're advertising, keeping it organized with identifiable keywords and ad groups., ad groupsAd groups are collection of ads under a campaign that is based on groupd of keywords, enabling to segment your ad campaign to focus on specific services or products.,
budgetsDecide how much you're willing to spend for each ad per day each month based on the keywords you choose., and specifying targeted keywords and geographical
location Geographical location involes specifying the eact city, region or zip code so your ads only appear to those targeted audience..
Create High-Impact Ad Campaign
Solution21 will work with you in creating optimized AdWords campaigns to attract your
prospective patients who are looking for your services.
We'll create your text headlinesA headline, composed of 25 characters, must contain your related keywords., descriptionsDescription, composed of two lines with 35 characters or less, should emphasize the benefits of your services with a clear call to action for higher conversion, and URLsDisplay your practice website URL and add the destination URL to your landing page..
Design High Impact Landing Page
We'll design a great landing page experience for
your audience with our results-driven
Landing Page designs
to optimize the performance of your AdWords campaign. Our
professionally designed landing page will positively affect
your Quality ScoreA Quality Score is calculated based on the factors affecting your ad: click through rate (CTR), ad relevance, and landing page experience. The more relevant your ad is to your audience, the higher your Quality Scores, which can lead to lower ad cost and better ad positioning., advertising cost and ad position.
AdWords helps your practice get found
when patients are looking for your services. If you want to know more about
AdWords, contact our team of search marketing experts at 949-336-7575 or sign up on the form below for a FREE healthcare marketing consultation.