Plastic Surgery SEO – Search Engine Optimization

SEO strategies help get your Plastic Surgery practice to the top of search results and generate more leads

Plastic Surgery SEO Strategies Help Get Your Plastic Surgery Practice to the Top of Search Results and Generate More Leads

To be effective, SEO (Search Engine Optimization) for plastic surgeons must be a customized, carefully developed strategy. Organic ranking involves the use of specific technological tools, as well as artfully created written content geared to appeal to your target audience. Your plastic surgery practice must be visible at the top of the search engine results page (SERP) on Google, Bing, Yahoo, and other search engines. As your patients are local, it is imperative that your practice has a powerful local online presence to win new patients and build your practice. Many locations have a high concentration of plastic surgeons, and your practice needs to stand out as heads above the rest – our team at Solution21 is here to help you make it happen.

Advanced SEO for Plastic Surgery Specialties

Get the lion’s share of clicks, and outstrip the competition with the help of our team of SEO experts and content developers. Whether your practice is in a large metropolitan area or a smaller community, we have the right strategy to help you take advantage of advanced digital marketing techniques to bring in new patients to your practice.

We provide SEO for the following plastic surgery procedures:

• Cosmetic surgery
• Breast enhancement
• Rhinoplasty
• Body sculpting
• Facelift
• Neck lift
• Eyelid surgery

• Ear surgery
• Buttocks enhancement
• Non-surgical treatments
• Anti-aging treatments
• Laser treatments
• And more …

Solution21 Plastic Surgery SEO Services Include:

Market Research and Competitor Analysis

We have specialized advanced tools for online market research and to identify what your competitors are doing. We drill down and find the right answers to determine the level of SEO and online marketing that is needed to ramp up the numbers of your website visitors and conversions (click-throughs), and make your plastic surgery services more appealing – to the right audience.

Keyword Research

Keyword research is foundational aspect of creating a successful SEO strategy at Solution21. Our optimization process covers all the bases, including front-end and back-end. We research the keywords that will function to set your plastic surgery website apart from your competition and generate new patients – and more revenue.

Onsite Optimization

Our team of professional SEO experts will optimize every page of your site with targeted, customized content, metadata, and a site map to increase your ranking on the search engine results page (SERP).

Custom Content

The content of your page is what makes it worthy of a search result position. We craft customized, carefully optimized content for your website and blog, based around your practice, your specialties, and the services you offer. Nothing is left to chance – our first step is to get a list from you of the procedures you provide so we can create relevant articles and blogs to inform, educate, and engage the right audience.

Directory Submissions

Web directories are online resources where information about services are made available categorically. Online directories cannot be neglected; they are critical for local search results. Submission to relevant directories play an important role in SEO and increasing web traffic to your site. We ensure that your plastic surgery practice is listed correctly, mapped correctly, and has all the data that can drive new patients in the door.

Reputation Monitoring

We track, review, and repair online reviews – one of the most critical pieces of the online marketing game. Prospective plastic surgery patients will read your reviews, and we are here to help you make it a positive for your practice.

High Quality Score

Your online ads are subject being given a “Quality Score” from Google. We ensure that your branding, content, and messaging are coordinated, consistent, and compelling, to improve your Quality Score and reduce the overall cost of your PPC campaign.

Analyze and Modify

Our plastic surgery SEO tactics include regular analysis and modification to keep your site and campaign working as they should. Our pro team of experts at Solution21 watches your rankings, traffic reports, and conversions, and adjusts the back-end and front-end elements on your site to keep your SEO strategy fresh and effective.

Evolution of SEO

Big changes occurred in 2013 when Google launched the Penguin update. This update made significant changes to the algorithms used in site ranking. Rather than being based on frequency and type of keywords, the focus was shifted to a better user experience. The new SEO involves enhancing user experience with fast-loading pages, easy-to-navigate website design, PPC advertising, developing a powerful social media following, and producing informative, accurate, and engaging content. At Solution21, we incorporate the full spectrum of SEO strategies to bring our plastic surgeon clients a real-world ROI in the form of new leads for your most profitable plastic surgery procedures.

New SEO

Intelligent, consistent branding that sets your practice apart
User-friendly, easy-to-navigate website design
Relevant, engaging and informative blog articles
A Strong social media presence
Ads that target the right audience

Old SEO

• Keyword stuffing
• Irrelevant link building
• A focus on the back-end, rather than user experience
• Minimal personalization and branding
• Relied purely on organic results

A beautiful plastic surgery website means nothing until it is found

Our highly-skilled team of SEO and online marketing experts has helped hundreds of medical professionals improve their online visibility. SEO and online marketing tactics are always in a state of change, and we stay ahead of the curve to bring your practice higher visibility – and more patients.

Solution21’s approach sets us apart from other less qualified online marketing companies. Our comprehensive, integrated strategy covers all the bases for better results. Ready for a conversation? Connect with one of our friendly team members at (949) 336-7575, or take advantage of our FREE plastic surgery SEO consultation by filling out our online form below.