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Medical SEO Explained

Medical SEO allows doctors, clinics, and other health-related entities to attract more attention online. Search engine optimization (SEO) techniques improve your website’s position in the major search engines.

The domain name (ABCMedical.com) of your website is the virtual equivalent of your office’s street address. This URL itself could have value associated with it, similar to a New York City location versus one in the center of an unpopulated pine forest. What gives the domain more value is the website you build behind it. Will it be a state-of-the-art medical facility or a shack with a doctor’s shingle hung outside the door? The quality of the website depends on many factors just like the rest of your business.

Medical SEO Strategies Help Get Your Medical Practice to the Top of Search Results and Generate More Leads

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Opening a new doctor’s office does not guarantee patients crowding through the doorways or calling nonstop for appointments. Medical marketing was necessary as an introduction to the community and an indication of what services you provide. This could entail direct mail campaigns, referral systems, or placing advertisements in local papers. In some regions that are starved for medical services, it is possible that marketing was not necessary, but this is rare. Just like you had to market your new business, you also have to market your website if you want anyone to visit. Medical SEO is the method used to attract attention, build a flow of interested traffic, and inspire people to take a look at your new online business location.

Imagine a woman who needs to see a doctor and heads to the internet to find one nearby. She loads up a popular search engine and types in “Chicago doctor,” for example. Thousands of results show up but only ten on the front page. With those top options presented to her, why would she click through to the other pages? People trust search engine results to give them the best options. It does not necessarily mean the quality of the care is better. It means that business knew how to use medical SEO better.

So, how do you get on top of those first page search results? The answer has two parts called on-site SEO and off-site SEO. On-site focuses on the content of the website itself. Google and other engines use bots to find new content and new websites on the internet every day. They cannot tell how great your bedside manner is or how proficient you are at delivering quality medical care. They focus on proper site structure, sufficient content, engaging information, and industry-specific keywords.

In a nutshell, on-site optimization combines proper keyword phrase choice with their inclusion in quality, on-topic content. This process uses various tags, codes, titles, and headlines to boost the importance of each element. The words you embolden or enlarge must be important so the search engine crawlers give them more weight.

Off-site SEO depends on other people and other websites more than your own direct efforts. This deals with a process called backlinking. If people receive quality care or excellent customer service from your medical office, they may mention it on social media or write a review on a popular directory. These links back to your website boost search engine rankings. They can happen organically, when a patient recommends you to a friend or family member online, or can stem from planned marketing campaigns.

Proper and effective medical marketing should begin with medical SEO. Optimization for search engines requires both on-site and off-site techniques.

Solution21 offers medical SEO services. We look forward to working with you to improve search engine positioning for your medical business website. Contact us by phone or email today to learn more about how we can help you succeed.

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Solution21’s team of experienced SEO experts create tailored local SEO to help you achieve your practice marketing goals, whether it’s increasing brand awareness, promoting specific services or attracting more patients. We educate and empower our clients how to use our content management system, analyse Google statistics, generate content and optimize websites.

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A beautiful website means nothing until it is found.

Our skilled marketing and SEO team has helped hundreds of doctors improve their online visibility. SEO and marketing tactics change all the time – we are always on the cutting edge to bring you more visibility, and more patients.

Solution21’s approach is what sets us apart, and our commitment to constantly test our strategy to maximize the results for our clients provides tremendous value to those we work with. Please contact us at 949-336-7575 or sign up on the form below for a FREE Medical SEO consultation.