Dental and Medical Website Templates
Why say NO?
Template Warning Signs (Disguised in advertisements as advantages)
Advantages and Disadvantages:
Definition: When we talk about a website template, we are specifically talking about a website template that is created by a software or an online applications. Any website design that is done by a graphic designer is excluded from this definition.
Another way of knowing the difference is that usually website templates are changeable by a click of a button. So, whenever you are dealing with a medical or dentist website design company that offers design change with a click, you are working with a website template.
The main advantage of using a website template is that you can change the design of your website by just one click. It is debatable that such capability is actually a plus. Imagine, when you change your design, you are changing what your patients are used to. The message such change sends is that of instability. Imagine if Yahoo, Google or UPS would change the coloring and the design of their website every month!
It is always a good idea to upgrade a website using new content, design and concept every couple of years, but just changing the coloring every once in a while is not recommended by any serious dental or medical marketing expert.
1. Design Limitations
Template-based designs have a lot of limitations when it comes to design customization. The width of a page, the placement of the header, links and the shape of many components of the page are strictly limited to the structure of the template.
2. Negative Search Engine Optimization Effect
Dental or medical website templates use the exact same coding for all the designs. Short of meta tags, in almost all cases even the name of the images, tables, and other components of the code are identical. This is not something that Google and other search engines miss. They always look for uniqueness and value it.
3. Limitation of Logo/Picture Incorporation
In almost all cases, website templates don't allow users to use their own logos or fonts. Also, you are not permitted to use your own picture selection within the main flash effects and or headers.
4. No chance of Ownership
What if you have a website you like with a website company you don't care for? When you are dealing with website templates there is no option of ownership of a design. Even if the company is willing to sell a design, technically, their system only works on their own server, obligating you to pay them monthly even if you prefer to move.
5. The Dentist or Physician Does The Work!
Using a template system means you are doing the work. The system is designed so the staff or the doctor can make changes to the website. While this may look like an advantage, the fact that it is required could seriously create problems down the line. On the other hand, with the advance of technology, custom websites offer the capability of self-editing without a requirement for it. So the company is also capable and available to make changes through other alternatives.
6. Duplicated Design
How can you prevent the doctor next door from getting an identical website to yours? You work for years to develop a successful practice and then use a template company to create your website. A new dentist or physician next door comes along, picks a similar name to your website, and uses the same company selecting the exact design as yours! Capitalizing on your hard work. When you use website templates, you have no way of preventing that.
7. Lack of Personalization
When patients look for a doctor through his/her website they look for things that are different. When your website looks exactly like hundreds of others, there is nothing left to help you stand out. Custom medical and dental websites give you an option to be different and to reflect your practice image the way it is supposed to be done. It is simple math. If a website template company has 30 designs and 3,000 clients, every 100 practices have the exact same design! The choice is yours. Do you want to be different or do you like to blend in with everyone else?
8. Compatibility Issues
A lot of template generated websites have compatibility issues with new devices like the iPad. A custom design is much easier to modify if a new browser or device is introduced. For a template to incorporate such changes, the company has to re-create their whole system which is often impossible or very time consuming.