Search Engine Optimization for Dentists & Physicians
SEO (organic listing) is a long-term process that starts
with website design. Initial SEO is part of
our design process. As search engine's
algorithm for ranking changes constantly,
ongoing SEO is always a good idea.
We offer our Advanced SEO Package as a great
complement to our
Sponsored Medical and Dental Advertising and
Medical and
Dental Local Listing
programs. Our Advanced SEO includes specific
steps to improve your ranking on all the
search engines. Below is the three main
actions we take through this process. These
items can be ordered separately or as part
of our Advanced SEO Package as a whole. We
do not require contracts for any of our
programs.
1.
Inbound
Link Buildup
One of the most effective SEO techniques
is creating links from other websites to
yours. Search engines consider each link
from a legitimate website as a vote
of confidence for your website. But not all
the links are considered equal. Simple links
in websites that sell them have a lower
value than a link that is part of relevant
content.
That is why we build links to your
website using embedded articles and news
releases. Our package includes writing two
specialty relevant articles and one news
release and submitting them to 100 websites
that distribute content. The idea is that
these websites gradually distribute your
content to even more websites. Each article
and news release has links embedded in it
which means every time a website adds your
article to its content it is creating an
inbound link for you.
This process can be repeated and can be
focused on different keywords each time.
There is a one time fee for every repetition
and there is no contract or obligation.
2.
Unique
Content Development
Search engines like unique and
personalized content. We give all our
website clients the tools they need to
personalize their content. But we also
understand you are busy and it is difficult
to know how to focus on a specific keyword
phrases when creating content. That is why we
offer this option as a separate service or
as part of our Advanced SEO Package.
We will edit and rewrite all the content
on your site to focus on creating unique
content that attracts search engines for
specific keywords you are interested in. All
the new content is fully customizable and
our clients always keep the last word and
control over the content of their websites.
3.
Meta Tags, File Names
& Alt Tags Analysis & Customization
There are parts of the html coding that is
somewhat hidden in each website coding.
Search engines though can see that content
and analyze it when ranking a website meta
tags and image alt tags are two important
examples. Another
use of meta tags are in search result
snippets. On search result page there is
always a title and description of any
website page. Title meta tags and description
tags are the source of that information.
Under this package we analyze the
performance of these meta and alt tags for your
website and match it with content focusing
on improving keyword exposure and patient
conversion. Another part of this
optimization step is evaluating file and
image names and optimizing them for the
related pages. This product can also be ordered
separately and or as part of our Advanced
SEO package.
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