Google Adwords Marketing for Dental & Medical Practices
Google Adwords brings qualified traffic to your website, at a minimum cost.
A Google Adwords campaign lets you determine exactly who comes to your website. PPC advertising is based on keyword selection. The entire internet advertising market revolves around choosing the correct search terms and keywords. Well managed PPC advertising will bring relevant traffic to your website and eventually results in more patients for your practice.
Cost of AdWords advertisement
AdWords differs from traditional forms of advertising. It doesn’t come with price lists or rate cards. Instead, our standard pricing model relies on a cost-per-click (CPC) based auction. You are given full control over your advertising costs and you are free to choose how you will spend your money.
How much you invest is up to you
You’ll start by choosing a daily budget you’re comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.
You only pay for results
With ads on Google you're not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works. In short, you only pay when your advertising works!
Millions of prospective patients are searching on the Internet for dentists, physicians, chiropractors, optometrists. We put you in front of them, and place your site on the first page of Google in 3 days!
Services that Come with our Managed Adwords Campaigns
Keyword Research and Bid Management
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target, but also learn more about your customers as a whole. PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated bidding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides - Google’s automated bidding feature is free, but requires you to give up complete control, and it’s less than transparent. Third-party bid management software is generally more robust, but (obviously) it comes with a price tag, so it may not be feasible for smaller, budget-strapped advertisers.
A/B Ad Copy Testing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. With our advanced A/B testing strategies we constantly improve the content of your ad to drive the most number of patients to your website.
Google Ad Extensions Consultation
By including additional business information with your ad, such as your address and phone number, more website page links, or a special offer, ad extensions offer customers even more reasons to click your ad. Ad extensions appear with your ad on Google, and in some cases across the Google Display Network. There’s no additional cost for add extensions to your campaign but, as always, you’re charged for clicks on your ad.
Ongoing Strategy Development
Our strategies are dynamic and are well adapted to the seasonal, situational and behavioral changes.
Mobile/Tablet Ad Optimization
We optimize all ads to be compatible with all platforms including desktops, laptops, mobile devices and tablets.
Landing Page Recommendations
We design the best landing pages for your ads and will give you recommendations on how to improve and optimize your landing pages.
Are you interested in Google Adwords for your practice? Give us a call today to start getting new patients!