Internet Marketing for Dental and Medical Offices
The Modern Day Search for a Dentist or Physician
Jan 30th, 2012
Over the past decade, Google and other search engine giants have begun to dominate the Internet and all things related to it. The reason for this sudden societal shift has been an unprecedented demand for connectivity. Before Google, looking for information required encyclopedias, the use of a phone book or other now obsolete sources of information. Today, the Internet is in the palms of our hands and has never been more widely used than it is now.
It is no wonder that Internet marketing is beginning to dominate advertising methods. Online marketing is the easiest way to ensure that every dollar you spend on advertising is used to reach only your targeted customers. For doctors, dentists and other healthcare professionals, that means displaying high-converting ads only to potential patients within a specific market who are browsing the Internet for information about local care providers or related terms.
Google Advertising Campaigns for Dentists and Doctors
So you know that online advertising and marketing has the potential to transform your practice, but where do you start?
There are two ways of advertising your practice online. Your first option is to handle your advertising on your own, being careful to study, create and market test your ads for weeks on end. This will require you to establish an advertising account and campaign with Google Adwords and conduct keyword research to determine which terms you should be advertising for. Because Google Adwords are pay-per-click, you will also need to establish a daily advertising budget.
The other option is to leave this type of time-consuming work to an expert who is trained and qualified to achieve favorable advertising results without risking your money and resources. After all, as a practitioner, your time is valuable and you may not have time to learn the ins and outs of online advertising.
Online Marketing and Search Engine Optimization from Solution21
Here at Solution21, we believe in doing one thing and doing it well. That is why we only provide Internet marketing solutions for medical providers and healthcare providers. Typically, our clients consist of:
If you are a healthcare professional and you are ready to take the next step in marketing your practice online, let our proficient team of online marketing experts help you achieve your marketing goals. Within days, we can have your practice listed at the top of search engine results – all at a flat rate to you.
We know how to create and develop ads that compel potential customers to click on them. Furthermore, we conduct market research to determine which keyword search terms you should be advertising to in order to reach possible new patients within your city and the surrounding area.
To find out more about how the medical and dental marketing experts at Solution21 can help you, call us today at (888) 423-9235.